Wouldn’t it be great if there were a fashion magazine all about the art of styling? Well, OOTN Magazine is making that happen! OOTN Magazine is a new fashion community inspired by YOUR style. I had the chance to chat with Kylie, President of OOTN Magazine, and she gave me the scoop on the stylish publication – coming September 1st.
For those who are not familiar, what is OOTN Magazine and what do you hope to achieve with the publication?
OOTN Magazine is an online community dedicated to recognizing individual style from around the world. Our mission is to create a space that inspires or refines your own personal style.
When is the official launch date?
Our target launch date for the beta version of the website is September 1, 2013.
What inspired the publication?
For a long time, being fashionable meant wearing looks from GQ or Vogue. Period. We want to redefine fashion by focusing on the art of styling.
Who is your target audience? Will there be great info for men also?
Our target audience is anyone who believes in individuality and appreciates excellent style.
OOTN is all about crowdsourcing, so our community sets the “trend.”
I found out about OOTN via Instagram So with that, how has the use of social media helped build buzz for the magazine?
We celebrate style by featuring and displaying it as an example for others in our community. Social media has been the easiest and best way for us to connect with our community and make sure that they have everything they need when it comes to inspiration, where to find certain pieces, and giving their fashionista input!
Speaking of social media, does OOTN stand for outfit of the night (like the hashtag #ootn)?
It sure does! 🙂
Is there anything else you want your future readers to know?
It’s one thing to appreciate the work of designers and brands, but if you don’t know how to style their designs – what’s the point? Fashion is about labels and expensive tags. Style is about putting fabulous pieces together and being as creative as you want to be. When you put together that perfect stylish outfit – we want to see it! Be sure to hashtag your photos on Instagram (#OOTNMAGAZINE) for a chance to be featured!
*Thanks for reading; you’re F.A.Bulous*